It all began last month when the two brothers sat on the sofa, watching Comedy Central. Brady remarked that he might run for president.
“I didn’t think he was serious,” Tyson said.
But give the little brother due credit: He suggested the name.
The boys had noticed the popular online video meme that cropped up earlier this year, based on a rap album from the early 1990s.
It took Brady all of 15 minutes to file his candidacy July 26 with the Federal Election Commission.
“I can’t believe he came up with an assumed name but used our home address,” said Brady’s mom.
Brady did casually mention his candidacy to his parents before all this blew up. As I might have done, they shrugged it off.
“When your 15-year-old tells you that he’s filed to run for president of the United States,” Mark said, “you just kind of — yeah, this isn’t going to go anywhere. They probably won’t even accept it or really look at it.”
It wasn’t until the Huffington Post phoned that Mark and Teresa realized there might be broader implications.
“Sometimes we get upset with our kids for not listening,” Mark said, “and I guess we’re not a very good example sometimes.”
The authentic Brady describes himself as a political moderate — leaning Libertarian — being raised by a pair of strict Republican parents who attend the local Wallingford Lutheran Church.
Brady has said that among realistic candidates, Democrat Bernie Sanders, Republican John Kasich and Libertarian Gary Johnson are his favorites.
The family lives on a farm that has been in Mark’s family for nearly a century. He tends to about 2,000 acres of corn and soybeans and 1,500 head of cattle.
But Brady isn’t much of a “farm boy” — has no interest farming, doesn’t do a lot of farm chores.
He’s also not an aspiring politician. He’s been eyeing a career in sports administration.
He figures that half his Deez Nuts “supporters” are in it for the joke, and the other half to protest the political norm.
“I didn’t think it was going to catch on,” he said. “But now I’m sort of braced for impact.”
By this week there are nearly 900 candidates — including waves of joke candidates no doubt inspired by Brady — who have filed a presidential bid with the FEC.
Limberbutt McCubbins is a cat — and candidate — from Kentucky whom Brady has cited as a potential running mate.
Other pranksters courting your vote include His Majesty Satan Lord of Underworld Prince of Darkness (apparently a Texas Republican who filed Aug. 20), Captain Crunch (Aug. 20) and Cranky Pants (Aug. 24).
Even fictional “House of Cards” character Francis J. Underwood has signed up — with the White House already listed as his home address.
And of course there are plenty of more obscene candidate names that I can't reprint here.
Unsurprisingly, all this has renewed calls for even a modest filing fee ($5?) for candidates.
Speaking of hip-hop, Deez Nuts is yet another example of rapper Dr. Dre — whose N.W.A. biopic “Straight Outta Compton” is a huge hit — ruling the summer. His classic 1992 gangster rap album, “The Chronic,” includes a skit by fellow rapper (also his stepbrother) Warren G called “Deeez Nuuuts” in which Warren utters the phrase while on the phone with his girlfriend.
Brady isn’t a hip-hop fan. His mom doesn't listen to Dre, either.
“Never heard that before,” Teresa said. “Never even thought that it would be part of my vocabulary.”
Our political discourse has gotten to the point that Warren G has endorsed Olson/Deez Nuts for president.
“It was a trip just to know that something you just did on a humbug could just get taken 21 — over 21 years later — and made into something that has to do with the presidential election,” Warren G told MSNBC. “That’s crazy. But the kid is a cool kid and I just — that was pretty smart thinking. Reminds me of ‘Brewster’s Millions’ back in the day.”
Yes, a West Coast rapper has compared an Iowa "farm boy" to Richard Pryor.
The ultimate compliment for Brady probably would be an interview on “Last Week Tonight,” the comedy news show on HBO led by “Daily Show” alumnus John Oliver.
“As long as it stays light, we’ll all be happy,” Mark said of his son's newfound fame.